The British Council fuses culture with India by letting people choreograph dances online
The British Council, as part of its cultural initiative UK/India 2017, has introduced an interactive digital dance platform 'Mix the Body'.
British Council India introduces an interactive digital dance platform as part of it's UK/India cultural initiative
‘Mix The Body’, conceptualised by creative studio Flying Object, allows smartphone owners to create a sequence of contemporary dance, using movements choreographed by Wayne McGregor and performed by dancers from Bangalore-based dance company Attakkalari and Company Wayne McGregor.
The users have to draw a shape on the screen which the platform recognises. The users can then choose music, ranging from electronic music to Bollywood theme, to accompany the dance . The platform then shows the entire dance performance and allows people to share their creations on social media.
'Mix The Body' is the third installment of the British Council’s ‘Mix’ series, which aims to further the organisation’s mission of cultural exchange by enabling people to create art.
Alan Gemmell OBE, director India, British Council said: “We hope to free the dancer in all of us this Diwali. Mix the Body lets you create a unique and beautiful dance performance on your mobile through a world-class collaboration with choreographer Wayne McGregor and composers Jon Hopkins and Max Richter."
"It is a highlight of the British Council’s digital programme for the UK-India Year of Culture, which celebrates the UK and India’s relationship, connects young people in both countries and inspires them to build a relationship for the next 70 years. Mix the Body is part of a series of fun, digital cultural experiences we’ve created, opening up the world of theatre, music and dance to more than 1.5 million people in over 200 countries.”
Tom Pursey, founder of Flying Object said: “Our mission at Flying Object is to make work worth watching, sharing, and taking part in - earning the attention of a generation that lives on the web for brands and organisations. ‘Mix The Body’ is a perfect example of this idea - a platform that is immersive, memorable and allows communities to experience dance, art and culture in a rich and rewarding way. It was a joy to partner with the British Council and Studio Wayne McGregor on this project, as they both share that ambition of creating unexpected experiences which allow new and diverse audiences to actively engage in culture.”