Read our new manifesto

Amazon India to invest in offline fashion brands to combat Flipkart

Amazon India to invest in offline fashion brands to combat Flipkart

To step up to its arch e-commerce Indian rival Flipkart, which is aggressively expanding its presence, Amazon is to forge an alliance with a number of offline fashion brands.

Amazon is in talks with Tata group, which runs e-commerce site Tata Cliq and retail brand Westside for investment as reported by Livemint. Amazon India recently acquired 5% stakes in retail store Shoppers Stop and plans to continue with the strategy to strengthen its presence.

Flipkart which own e-commerce platforms Myntra and Jabong, controls 60-70% of online fashion retail in India. Myntra too signed partnerships with fashion brands such as Mango, Esprit and Chemistry. Flipkart is also reportedly in talks to invest in Indian e-commerce brands to gain edge of Amazon.

Amazon, which was named as the third most authentic brand in India, powered ahead of e-commerce rivals to reign supreme over Indian audience with festive sale.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis