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Amazon powers ahead of e-commerce rivals to reign supreme over Indian audience with festive sale

Amazon's 'The Great Indian Festival' managed more transacting customers than any other online platforms during the festive season in India according to an IMRB study.

The study further reveals that had the highest number of customers as well as the maximum number of orders placed through the festive season. Amazon's Prime membership too saw a 4x increase in customer sign-ups.’s assisted shopping program for remote areas, Udaan also grew 6x compared to Diwali 2016; scaled from 2000 to 12,000 stores. Amazon locked horns with its main rival Flipkart in battle to gain supremacy over Indian consumers during festive season.

Amit Agarwal, senior vice president and country head, Amazon India said: “More customers shopped on than anywhere else with orders received from 99.7% of India’s pin codes. Customers shopped across mobile phones, TVs, large appliances, home décor, furniture, sports equipment and everyday essentials, making the Great Indian Festival the biggest shopping event for in history.”

“With 86% of new customers from smaller towns and the overwhelming success of our loyalty program Prime, we are excited by the trust customers in every corner of India are placing in to find, discover and buy anything online.”

Kantar IMRB’s empaneled survey of 32,000 online consumers in over 200 cities.

Amazon was also named as the third most authentic brand in India according to Cohn & Wolfe’s Authentic Brand Study this year.