Indian e-commerce platform TataCLiQ.com has introduced a photography store called ‘Shutterbug Lounge.'
As part of the launch, TataCLiQ.com and Instagram influencers Mumbai Instagrammers are running the #ShutterbugLounge contest, where one winner stands a chance to win an INR 10,000 voucher, which can be redeemed in the Lounge section on the website.
Vikas Purohit, chief operating officer, TataCLiQ.com, said, “We entered the e-commerce market with an aim to provide a brand-forward experience for the high-involvement purchases."
"Offerings, such as the Shutterbug Lounge, is an attempt to reach out to serious photography enthusiasts in the country and present complete imaging solutions and not just a large selection of photography products to them. In the long run, we want to make TataCLiQ.com the destination that appeals to every brand-loving consumer,” he further added.
Despite the disruption from social media platforms like Instagram and Snapchat, photography remains quite relevant. Earlier, The Drum Network’s consultant journalist Michael Feeley pointed out how even in the age of VR, one should not underestimate the power of photography.