The Drum Awards for Agency Business 2022

Live in -h -min -sec

Media Google Microsoft

Google powers ahead of Microsoft and Amazon to be named most authentic brand in India

Author

By Taruka Srivastav | Reporter

October 18, 2017 | 3 min read

Google has been declared as the most authentic brand in India followed by Microsoft and Amazon according to Cohn & Wolfe’s Authentic Brand Study this year.

Google named as the most authentic India brand by Cohn & Walfe's research

Google named as the most authentic India brand by Cohn & Walfe's research

Maruti Suzuki, Apple and Sony were ranked forth, fifth and sixth respectively.

The 2017 Authentic Brands study is based on the combination of primary and secondary research, including surveys on more than 1,400 brands, measuring more than 200 global brands over two months (May to June 2017) to over 15,000 consumers.

Donna Imperato, chief executive of global communications agency Cohn & Wolfe said: "Consumers today want to buy from companies that engage with them in a genuine way. Our research shows a link between brands that behave and communicate authentically and their ability to attract and keep customers and, ultimately, build stronger businesses."

The research was done in 15 markets which includes Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States.

Google recently overhauled AdWords in India as it continues its local charm offensive.

Media Google Microsoft

More from Media

View all

Trending

Industry insights

View all
Add your own content +