Google powers ahead of Microsoft and Amazon to be named most authentic brand in India
Google has been declared as the most authentic brand in India followed by Microsoft and Amazon according to Cohn & Wolfe’s Authentic Brand Study this year.
Google named as the most authentic India brand by Cohn & Walfe's research
Maruti Suzuki, Apple and Sony were ranked forth, fifth and sixth respectively.
The 2017 Authentic Brands study is based on the combination of primary and secondary research, including surveys on more than 1,400 brands, measuring more than 200 global brands over two months (May to June 2017) to over 15,000 consumers.
Donna Imperato, chief executive of global communications agency Cohn & Wolfe said: "Consumers today want to buy from companies that engage with them in a genuine way. Our research shows a link between brands that behave and communicate authentically and their ability to attract and keep customers and, ultimately, build stronger businesses."
The research was done in 15 markets which includes Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States.
Google recently overhauled AdWords in India as it continues its local charm offensive.