The founders of legendary London advertising agency BBH have been reunited by Facebook’s Nicola Mendelsohn who started her career at the agency to talk through their memories of building the business and they views on the industry now.
Together on a couch, Sir John Hegarty, John Bartle and Nigel Bogle were interviewed by Mendelsohn about a range of issues, discussing their memories of starting the business after exiting from TBWA, procurement, diversity, Cannes, creativity in general as well as remember the now Facebook executive when she began her career.
On his memories of the topic of pitching, Bogle said: “The preserve thing was that I think we demonstrated our total commitment to creativity by not doing creative pitches, because it was too glib, like a painting competition. The danger of getting fool’s gold was huge and we knew because we’d done it before. We’d won pitches with work that shouldn’t have won and we’d lost pitches with work that should have won.”
An overview of the interview between the four can be found in the July issue of The Drum, co-edited by Facebook colleagues Mendelsohn, Sheryl Sandberg and Mark D’Arcy, while above a video of some of the interview topics can be viewed offering some further insights from the BBH founders.
Also included in the July issue of The Drum are interviews with Airbnb’s chief marketing officer Jonathan Mildenhall, a look at the passion projects of many marketing professionals around the world, and a round up of some of the places that creatives go to find inspiration in their everyday lives and careers.