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By Doug Zanger | Americas Editor

July 26, 2017 | 3 min read

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

The story of Princess Diana played out daily in front of the world’s eyes. In chapter after chapter, the curiosity and fascination with Diana and The Royal Family was insatiable. Even today, with the recent release of the HBO documentary Diana, Our Mother: Her Life and Legacy, the world continues to satiate its hunger for The People’s Princess.

Legendary journalist and editor Tina Brown CBE, very much had a seat in the front row. The Diana Chronicles marked a well-received, indelible moment in understanding the complexities of Diana and the world’s relationship with her — especially as it relates to the press.

Catching up at Cannes Lions, Brown shared her thoughts on what makes a great story.

First, and most importantly, she believes that a great story involves someone who is battling the odds, facing a challenge where the outcome is uncertain. Additionally, a level of suspense enhances the tension of whether or not that person will overcome whatever is in front of them.

The greatest story she’s ever heard, not surprisingly, is that of Princess Diana. In keeping with the narrative of beating the odds, the questions of whether or not show would she break through lingered constantly. In Brown’s view, Diana most certainly did triumph and paved her own way, though the story ended with a devastating conclusion.

The greatest story Brown believes that can ever told is our own. To that end, Brown is close to releasing The Vanity Fair Diaries, an inside look at her tenure as editor of Vanity Fair — and how she battled during her time to overcome her own obstacles and create her own triumph and success.

What's the Story? is sponsored by Branded Entertainment Network (BEN), the first global network for branded product integration in the entertainment industry, across all media, including the influencer space.

Filmed at Cannes Lions

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Other episodes in the series

Episode 2

Hip-hop icon Warren G and director Karam Gill on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 3

Glenn Gainor, Sony Pictures Screen Gems exec on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 4

Documentarian Cheryl Dunye on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 5

Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

After 25 years in the entertainment business, Glenn Gainor, head of physical production at Sony Pictures Screen Gems, knows plenty about great films and stories. He also knows what it takes to create successful integration for brands — and points to the seminal ET/Reese's Pieces hookup as the gold standard of integration.

Episode 6

Prop master Scott Bauer on how brands can drive a story

As a story unfolds in film and TV, there are plenty of those who help craft the work. Though writers, producers, directors and actors get the spotlight much of the time, the rest of crew plays invaluable roles in making it all come to life.

Episode 7

Sir John Hegarty on the best brand story he’s told

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 8

Brand storyteller and film producer Tim Perell on great storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 9

Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 10

PopSugar's co-founder, Lisa Sugar, shares what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

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