Categories Marketing Agencies Creative Media Sustainability Technology

What's the story

Storytelling is the new black as far as the marketing business is concerned; as the sector discovers the power of the strong narrative. So with that in mind The Drum has invited some amazing storytellers from the world of art, music, film as well as marketing, to give us their take on what makes for a great tale.

Music legend Mick Fleetwood

28 Feb 2018

2 min read
Music legend Mick Fleetwood on what makes a great story
What's the story
Speck & Gordon at Cannes Lions

01 Feb 2018

3 min read
Directors Speck & Gordon on the importance of truth in storytelling
Cannes Lions
Documentary filmmaker Drew Xanthopoulos

25 Jan 2018

2 min read
Documentary director Drew Xanthopoulos on the importance of storytellers
What's the story
Trophy on CNN

18 Jan 2018

2 min read
'Trophy' filmmakers on what makes a great story
Branded Entertainment Network
Damon Wayans (left) and Clayne Crawford in Lethal Weapon on Fox

10 Jan 2018

3 min read
The positive effects of collaboration in brand integration
Branded Entertainment Network
David Friendly, executive producer, Queen of the South

04 Jan 2018

3 min read
How brand integration can capture culture
Branded Entertainment Network
Gary Shenk, Branded Entertainment Network (BEN) CEO

20 Dec 2017

5 min read
‘For brands, the only way to be noticed is to be inside the content’: BEN’s CEO on the...
Branded Entertainment Network
Grace and Frankie on Netflix

14 Dec 2017

4 min read
The power of being seamless in brand integration
Branded Entertainment Network
Queer Eye has long been an innovator in the brand integration space

07 Dec 2017

3 min read
To ‘Queer Eye’ creators, authenticity makes brand integration special
netflix

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