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By Doug Zanger | Americas Editor

August 9, 2017 | 3 min read

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

As head of physical production at Sony Pictures Screen Gems, Glenn Gainor is tasked with thinking about the big picture and the little things related to creating exciting films.

With #1 hits under his belt like No Good Deed, Think Like a Man and Friends with Benefits, he constantly considers how the studio can win both in and beyond the box office. Innovation is happening in the entertainment industry, and Gainor and his team have consistently been on the leading edge, especially related to lowering the studio’s environmental impact. In fact, Sony Pictures Screen Gems has over 10 years of sustainable practices under its belt.

It’s more than just being green, however — these techniques have helped expand storytelling opportunities. Using smaller cameras and LED lights, for example, can vastly improve accessibility to locations that otherwise would be tough using more traditional methods — saving resources, including budget. For example, the horror thriller Cadaver, set for 2018 release, is being shot on consumer-level Sony cameras costing around $3,000 each.

“By thinking differently, we’re also able to inspire our partners to widen their scope of production as well,” Gainor told IndieWire in January.

These smart decisions never get in the way of the story, and good stories are something that Gainor has been helping to tell throughout his 25 years in the business.

In his mind, what makes a great story is something that captivates and audience and gives them a sense of urgency as well. The best story Gainor has ever heard? It’s hard to say, exactly because he believes that every story and every film is truly special.

What’s most rewarding to Gainor, and the best story he’s ever told, is the one that helps a director see their vision through film — and his work with Nicolas Cage in the film Sonny was one of his favorites. Though it didn’t necessarily make a huge splash at the box office, Gainor’s contributions helped Cage realize his directorial debut, which is something that he believes makes a difference to great talent.

What's the Story? is sponsored by Branded Entertainment Network (BEN), the first global network for branded product integration in the entertainment industry, across all media, including the influencer space.

If you would like to pitch someone for “What’s the Story?“ please complete the linked form.

Creativity

Other episodes in the series

Episode 1

Tina Brown, author of The Diana Chronicles, on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 2

Hip-hop icon Warren G and director Karam Gill on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 4

Documentarian Cheryl Dunye on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 5

Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

After 25 years in the entertainment business, Glenn Gainor, head of physical production at Sony Pictures Screen Gems, knows plenty about great films and stories. He also knows what it takes to create successful integration for brands — and points to the seminal ET/Reese's Pieces hookup as the gold standard of integration.

Episode 6

Prop master Scott Bauer on how brands can drive a story

As a story unfolds in film and TV, there are plenty of those who help craft the work. Though writers, producers, directors and actors get the spotlight much of the time, the rest of crew plays invaluable roles in making it all come to life.

Episode 7

Sir John Hegarty on the best brand story he’s told

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 8

Brand storyteller and film producer Tim Perell on great storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 9

Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

Episode 10

PopSugar's co-founder, Lisa Sugar, shares what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

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