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John Wittesaele rejoins Xaxis as president EMEA


By Jessica Goodfellow, Media Reporter

January 24, 2017 | 3 min read

WPP-owned Xaxis has named GroupM’s John Wittesaele as president of its EMEA business to lead the ad tech platform’s strategy and operations in the region, following Nicolas Bidon’s promotion to global president.

Xaxis hires John Wittesaele as president, EMEA

Xaxis hires John Wittesaele as president, EMEA

Wittesaele will be responsible for leading Xaxis across the company’s 25 markets in the region, including helping to drive growth for Xaxis specialist companies Triad Retail Media, Light Reaction, Bannerconnect and Plista.

His role will have the same functionality of Bidon’s before he was promoted to global president, but with a different title.

Most recently we was managing director for EMEA at GroupM Connect, the agency’s data and analytics offering. There he led a team of 2,000 engineers, data scientists, operators, performance specialists and product managers across the region.

Prior to GroupM Connect, Wittesaele served as chief operating officer, international at performance marketing agency Quisma. He was general manager of Belgium for GroupM Interaction where he played a key role in launching both Xaxis and Quisma in the Belgium market. Wittesaele also spent ten years at AdLINK Media in a variety of sales and management positions.

Nicolas Bidon, global president of Xaxis, said: "John has played a leading role in the development of programmatic advertising across the EMEA region and has a great track record of helping global advertisers adopt and deploy effective, data-driven marketing strategies.

“I am very pleased to welcome him back to Xaxis and look forward to his leadership in driving further growth for our EMEA operations.”

Wittesaele added: “Xaxis simplifies and improves the ability of marketers to forge meaningful connections with consumers, delivering unparalleled performance and results through its proprietary data and media products.

"I look forward to working with advertisers and media companies as we continue to advance the state of the art for the global advertising industry."

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