Last week (2 December) The Drum revived its Super Marketers Top Trumps game in partnership with IBM Watson and Winning Moves, presenting some 300 marketers with their very own card based on their Twitter personality.
Watch the video above to find out how we did it, and what the likes of Gemma Greaves and Nadya Powell thought of their winning assessments.
Weren’t at Digital Podge? You can play Super Marketers Top Trumps online and generate your own virtual card.
The issue of The Drum sent to Cannes in June was the first to be edited by AI and included 1,000 bespoke Top Trump cards being posted to 1,000 industry individuals, placed on the cover of their own issue of the magazine itself.