12 industry leaders share their tips on how to keep your agency growing during a slow economy by expanding existing accounts.
...
Read more
Agency leaders are hopeful that the gen AI big bang will lead to renewed demand for transformation services. But is the tech actually there? And will it change the minds of cautious clients?
...
Read more
TikTok’s favorite creative director Rob Mayhew shares his suggestions on how to blunt the edges of this common agency pain point.
...
Read more
Over 10% said they or a colleague had been medically signed off because of stress relating to pitching.
...
Read more
For indies, focusing on expanding existing accounts can help keep down the cost of acquisition and increase revenues.
...
Read more
A range of studies released over the summer shed light on their fears.
...
Read more
We look at how marketers have translated viral trends into brand uplift while TikTok’s Kinney Edwards gives his top tips for appropriating a craze.
...
Read more
This week, we ask a clutch of top leaders judging The Drum's Agency Business Awards how the ad business can market itself better to new talent.
...
Read more
We examine how Cubaka has found a use case – and some key limitations – in AI search tool Perplexity.
...
Read more
Public relations experts give us their hot takes on using PR in brand campaigns.
...
Read more
The Stagwell-owned agency’s chief exec, Matt Adams, explains how he’s expanding its retail media capabilities in Europe.
...
Read more
Focusing on face-to-face pitching has been central to CP+B’s recent upturn in fortunes, according to North America president Maggie Malek.
...
Read more
As part of our series examining how businesses are using generative AI in their work, we look at how one WPP agency has integrated both Google’s and Microsoft’s chatbot tools.
...
Read more
While music and marketing go hand in hand, music fans can be tough to win over, so it’s unlikely a brand will succeed in this space without a long-term and well-thought-out strategy.
...
Read more
United by a minority stake arrangement rather than the usual fee model, adland provocateur Nils Leonard and startup boss Daniel Hegarty are sticking two fingers up to the financial and advertising establishments.
...
Read more
This week, agency leaders share their tips for increasing staff morale when you’re swimming against the economic current.
...
Read more
As part of our series looking at how agencies are reinventing their approach to new business, the team at Something Different tell us how they’re doing something different to stand out from the crowd.
...
Read more
Audio has become big business for advertisers with the boom in podcasts, music streaming and the dramatic rise in smart speakers. All this means a brand’s audio identity is becoming just as important as its visual identity.
...
Read more