CMOs want work delivered yesterday. How should agencies set themselves up to meet that expectation?
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The agency’s newly appointed chief culture officer walks us through the plan to upend the structural prejudice that plagues US advertising agencies.
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A year and a bit since its acquisition by Canadian holdco Plus, Mekanism’s boss shares how it is looking to expand with a two-rail strategy.
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Saatchi & Saatchi and digital agency Collective explain how Epic Games’ real-time 3D creation tool is proving invaluable.
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The French agency group revised its revenue predictions upwards again, as boss Arthur Sadoun hailed media performance in the third quarter. We look at how it’s managed to buck industry trends.
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The UK specialist agency has rebranded and retooled its business model following buyout in February. Its new owners are hungry for growth, however.
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WPP has begun to invest more in its DTC and e-commerce capabilities. Its global CTO explains why the discipline is essential to its future.
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Generative AI will significantly change the face of B2B marketing over the next year. But how can marketers use AI to help with their day-to-day jobs?
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Mental health support isn’t much use if staff feel accessing it will damage their careers. To change that perception, Dentsu’s Fiona Lloyd advises leading by example.
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This World Mental Health Day, we examine how agencies are adapting their workplaces and workflows to the needs of neurodivergent staff.
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As we continue our series on how agencies are reinventing the pitch, we learn how boutique agency Verb has used referrals to grow its client book.
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A survey from the WFA and MediaSense has found the majority of international marketers are dissatisfied with media agency service models – and unimpressed by AI chops.
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Expanding ad inventory in AI search tools such as Bard and Bing will be a focus area for the holding company in 2024.
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With key features and a trusted name behind it, Adobe’s gen AI offering could become industry standard once it leaves beta, Ogilvy’s Kaare Wesnaes explains.
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The festive season is upon us and while brands will have had campaigns signed off for months now, that doesn’t mean their work is done.
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The power of a quiet word or collective decision-making before a pitch? Our snap panel explores how agencies can weigh up staff protestations around specific clients.
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After joining last month from Virtue, Suresh Raj says McCann must be selective if it is to boost growth without grinding down staff.
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We explore how brands have built cult followings by fostering community and giving fans multiple touchpoints to interact.
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