Discount grocery chain Aldi is going all-in on its embrace of Channel 4’s Bake Off franchise by agreeing to an expanded sponsorship package that includes a sweet selection of spin-off and one-off specials.
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WPP boss Mark Read says he expects a ”solid year of recovery” for the holding company amid the vaccine rollout after it reported a £2.79bn ($3.89bn) pre-tax loss for a Covid-ravaged 2020.
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South East Asian consumers define themselves as “digitally curious” or “digital explorers” and look forward to brands delivering more digital experiences and services.
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The UK advertising industry’s first census – organized by the Advertising Association, the IPA and Isba – is underway, with hundreds of organizations, from agency groups to brands, media owners and tech platforms, asking their...
An upbeat ITV forecasts a 60-75% rise in advertising revenue next month, providing some much-needed good news after its full-year figures for 2020 laid bare the devastation wrought by the pandemic on its finances.
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Sport England is countering the insidious prevalence of unrealistic depictions of women exercising with a more representative image library featuring women of all shapes, sizes, backgrounds and ages.
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It’s not easy measuring creativity. Success can be subjective and one creators’ magnum opus can be a major drag for viewers. But it’s a vital component in the arsenal of digital marketing agencies, and a great body of work is...