The price of ad inventory will ”bounce back” in 2021, with one study expecting a global 3% inflation in online prices as prices for offline sources deflate a further 5.3%.
...
A further 20 companies have signed The Climate Pledge, a commitment to net-zero carbon emissions by 2040 initiated by Amazon founder Jeff Bezos in 2019.
...
Publicis Groupe UK has formalised its acquisition of Octopus Group, an integrated agency working with B2B and technology brands, with the intent to absorb the agency within its existing cohort of B2B specialists.
...
Dentsu, the Japanese advertising holding company comprised of around 60,000 staff, has released its 2020 financials, showing that it lost 140.6bn Yen ($1.33bn, £960m) in revenue that year. It has performed noticeably weaker than some of...
A clear age divide has emerged among UK marketers around opportunities to upskill, with a majority of those over 55 having received no training over the past two years.
...
Two-thirds of British men believe negative advertising stereotypes are a source of lasting psychological damage, according to eye-opening research from media agency UM.
...
Fiverr, the online marketplace for freelancer services has snapped up Working Not Working, a talent platform which sources freelance creatives for the likes of Google, Netflix, Spotify, Droga5, and Wieden+Kennedy.
...