If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the enterprise-class ABM program they envisioned The Drum has joined forces with MRP to discuss the most common pitfalls that organizations fall into. They include insufficient data management, over-reliance on vanity measurements, and a failure to execute customer insights fast enough. This online event will also delve into the best practice, fresh thinking and advanced technology currently being deployed by leading brands to build ROI and stay ahead of their competitors
Businesses and agencies alike have been pivoting into e-commerce—because they had to. Now that we have adapted, what’s next? Where are new revenue streams? What hard-knocks lessons... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.
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A new demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI. Today’s marketers are... read more
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With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more
Join Managing Director of Events, Lynn Lester as she reveals the winners of The Drum Awards for Digital Industries 2020.
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Creating emotive advertising starts with storytelling, but in a world where you need to reach more of the target audience, quickly, scaling stories takes the right strategy and tools.
This...
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