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Five key pitfalls to avoid in Enterprise-Class ABM

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If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the enterprise-class ABM program they envisioned The Drum has joined forces with MRP to discuss the most common pitfalls that organizations fall into. They include insufficient data management, over-reliance on vanity measurements, and a failure to execute customer insights fast enough. This online event will also delve into the best practice, fresh thinking and advanced technology currently being deployed by leading brands to build ROI and stay ahead of their competitors

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