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From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at Alibaba talks about how the brand created 11.11 and still continues to innovate, year after year.
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5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan,... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality.... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
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With demand for content higher than ever, Universal Production Music is developing technological advancements to make it easier for advertisers to find the track they need. Voice... read more
Join managing director of events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Digital Advertising APAC 2020.
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In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Join head of content, Cameron Clarke & special guests as she reveals the winners of The Drum Awards for Content 2020.
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