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Alibaba on inventing a global sales phenomena

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From China to the world, almost any major brand has a strategy for sales on 11.11. What started as Singles Day is now the world’s biggest online shopping day. Chris Tung, CMO at Alibaba talks about how the brand created 11.11 and still continues to innovate, year after year.

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Featuring

Charlotte McEleny

deputy and Asia Pacific editor, The Drum

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Chris Tung

chief marketing officer, Alibaba Group

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