Event has finished for the day. All content will be on demand from tomorrow.
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The Drum and AdColony puts Itamar Benedy, Vivian Yeung and Pete Mitchell to the test in this game show panel about… gaming.
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering... read more
As SVP of digital transformation, Chris Chesebro is no stranger to innovation. In this session, he will discuss what innovation means to Coty and how its strategy is evolving. <... read more
Big, creative and impactful formats will still be the coveted creative route for many CMOs. But in a world of speed and agility, how can marketers do this in a personalised and flexible... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more
CTV has been much-lauded as a top investment for brands and publishers alike, but what are consumers really watching and what does this mean for advertisers? This panel will use... read more
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more