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If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant aspect of transformation that has been overlooked: connecting agile digital marketing to agile digital infrastructure. More than ever, the all-important ‘front end’ of real-time marketing and customer experience needs to be transformed in lock-step with the equally important ‘back end.’ As customer needs and market opportunities evolve, a fully connected CX/customer journey powered by real-time data and intelligence can be a competitive advantage and increasingly is a business mandatory. In this session, leaders from two of world’s the most highly awarded digital agencies address the huge upside (and not inconsiderable barriers) to end-to-end transformation.
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
The pandemic and remote working have shown companies gaps in their digital strategies. Collaboration between teams, agile technology and tools are now king when it comes to delivering... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Join Postclick, The Drum and industry experts for a panel that will fuse real cases of success with personalization, helping the industry understand what is achievable today, while... read more
Digital media and programmatic advertising have been troubled with questions around transparency since the technologies first disrupted media. Now, marketplaces are maturing into... read more
In a tough year for consumers, a brand's purpose takes center stage as people buy from business that show empathy and long-term commitments to issues that matter to them. Purpose... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
