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The customer behind the data

The customer behind the data

A selection of Experian experts give their views on all things marketing and big data. From data strategy to sophisticated segmentation. Follow them on @ExperianMkt_UK

As marketing moves towards a data-driven future, a joined-up approach is the only option

As marketing moves towards a data-driven future, a joined-up approach is the only option

Opinion: The customer behind the data
The acceleration of technology means that we now live in a world built on data – it is everywhere, forever growing in... Read more
Tom Blacksell - 05/10/2016
Digital Transformation
Despite all the technology, marketers are still struggling to get to know their customers

Despite all the technology, marketers are still struggling to get to know their customers

Opinion: The customer behind the data
I was interested to read the findings of the latest Experian Digital Marketer Report last week. The eighth annual study reveals the top... Read more
Tom Blacksell - 29/04/2016
Modern Marketing
Dealing with the deluge: how organisations are humanising their data strategy

Dealing with the deluge: how organisations are humanising their data strategy

Opinion: The customer behind the data
As consumer expectations continue to increase in our highly connected society, organisations strive to better understand the role of data... Read more
Boris Huard - 23/03/2016
Modern Marketing
Tom Blacksell

Identity, intelligence and interactions – the three key ingredients for best practice digital marketing

Opinion: The customer behind the data
It’s no secret that we’ve seen big changes in the way people interact with brands over the last few years, due largely to the... Read more
Tom Blacksell - 23/02/2016
Digital Transformation
Understanding the modern digital landscape – the DMP

Understanding the modern digital landscape – the DMP

Opinion: The customer behind the data
In a recent article on The Drum I looked in detail at DSPs (Demand Side Platforms), what they do, and what they mean in digital marketing... Read more
Colin Grieves - 04/09/2015
Advertising
Getting to grips with DSPs

Getting to grips with DSPs

Opinion: The customer behind the data
As customers become ever more technology centric, so marketing technology evolves to take this into account and adapt to serve new... Read more
Colin Grieves - 27/08/2015
Advertising
Overcoming the single customer view challenges

Overcoming the single customer view challenges

Opinion: The customer behind the data
In order to communicate with customers’ marketers need to fully understand them and treat them as individuals rather than multiple... Read more
Debbie Oates - 23/06/2015
Advertising
Showrooming – how brands can look to bridge the online / offline gap

Showrooming – how brands can look to bridge the online / offline gap

Opinion: The customer behind the data
Many marketers that I meet mistakenly assume that the customer journey starts and finishes in the same channel. ... Read more
Debbie Oates - 23/04/2015
Modern Marketing
Personalisation – four steps to put the customer at the centre of marketing

Personalisation – four steps to put the customer at the centre of marketing

Opinion: The customer behind the data
One topic that we’re seeing a lot of debate about currently is personalisation, but it’s actually a fairly simple concept and... Read more
Marie Myles - 05/03/2015
Digital Transformation
Census trends: the latest insight into the population

Census trends: the latest insight into the population

Opinion: The customer behind the data
Guest post by Danny Thompson, Head of Product Marketing, Data and Analytics,Experian Marketing Services ... Read more
Marie Myles - 12/06/2013
Modern Marketing
Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

Opinion: The customer behind the data
This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more
Marie Myles - 30/04/2013
Advertising
James Miller

The state of retail: evolution and success

Opinion: The customer behind the data
This is a guest post from James Miller, lead consultant retail and property, Data & Analytics Experian Marketing Services ... Read more
Marie Myles - 05/04/2013
Digital Transformation
Getting Armchair Travellers out of their seats

Getting Armchair Travellers out of their seats

Opinion: The customer behind the data
This is a guest post from Ian Welch, Consultant, Data and Analytics at Experian Marketing Services ... Read more
Marie Myles - 28/03/2013
Digital Transformation
Living in the digital age: the three emerging behavioural types

Living in the digital age: the three emerging behavioural types

Opinion: The customer behind the data
This is a guest post from Danny Thompson, Product and Propositions Manager, Data and Analytics, Experian Marketing Services ... Read more
Marie Myles - 19/02/2013
Digital Transformation
Define your big data strategy with these key steps

Define your big data strategy with these key steps

Opinion: The customer behind the data
Core data strategy principles apply however big your data is ... Read more
Debbie Oates - 13/12/2012
Digital Transformation
Are your customers hot or not? Channel sharing and customer preferences

Are your customers hot or not? Channel sharing and customer preferences

Opinion: The customer behind the data
Marketers are increasingly feeling the pressure as they compete to get the attention of customers at a time when both businesses and... Read more
Marie Myles - 29/11/2012
Digital Transformation
Is Big Data the new CRM?

Is Big Data the new CRM?

Opinion: The customer behind the data
I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and... Read more
Marie Myles - 20/09/2012
Digital Transformation

The channel-savvy consumer: Why brands must evolve or risk losing customers

Opinion: The customer behind the data
Earlier this year, Experian Marketing Services conducted research with both consumers and marketers to explore how brands need to evolve... Read more
Marie Myles - 10/05/2012
Modern Marketing
Email and the path to conversion

Email and the path to conversion

Opinion: The customer behind the data
As digital marketers, we are continually looking for ways to improve conversion. Web analytics tools like Omniture and Coremetrics are... Read more
Marie Myles - 04/04/2012
Digital Transformation
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