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Brand News
Opinion
6 lessons brands can learn from the world of gaming
The Drum Network
Bad brand behavior: 5 things clients need to stop in 2024
Ad of the Day: Cadbury celebrates Easter’s biggest egg with smallest billboard
Why you should partner with micro-influencers to reach niche audiences
Is lovingly crafted, homemade advertising Adam Buxton’s podcasting secret?
Adobe ups the ante on AI in opening remarks of Las Vegas conference
As Boeing CEO plans his exit, PR pros warn that there’s still turbulence ahead
Opinion
Why I hate the Scottish government’s anti-hate campaign
Ad of the Day: Andrex urges people to get comfortable with their office poos
Liquid Death and Elf Beauty collab on ‘Corpse Paint’ to unleash your inner dark diva
‘As long as I’m creating, I’m happy’: Fearne Cotton on life after TV
Opinion
What the rise of Bluey tells us about kids entertainment in 2024
Tiffany & Co unveils ‘With Love, Since 1837,’ a tribute to legacy, luxury & craftsmans...
Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing
Opinion
Embracing ‘cinema-therapy’ could help movie theaters find new purpose
The Drum Network
‘Pretty good for a girl’: How your brand is hindering gender equality in gaming
Opinion
Fame never fails. We love to talk about entertaining brands
Ad of the Day: James Bond stunt coordinator works with e-foilers in epic Avios spot
Levi’s celebrates 10 years of ‘Live in Levi’s’ with global casting call for dancer...
Opinion
Rainbow or not, Nike has learned it can’t just change the England flag
Opinion
Pot Noodle: why our slurp doesn’t suck
Ad of the Day: Alzheimer’s Society shows how sufferers die again and again and again
Reddit mascot Snoo rings in the site’s epic IPO at the NYSE in cheeky promo film
Axe throws down the gauntlet with ‘The Haters Upset: Axe v Tom Ford’
Ad of the Day: McDonald’s says its chicken ‘hits different’
Sausage brand Richmond leans into the joys of a lazy day
Hellmann’s collaborates with Google on AI tool that tackles food waste
Opinion
Wondering what’s wrong with the ad industry eventually led me to Liquid Death
Was Starbucks right to eliminate its CMO role?
Ad of the Day: Stella Artois hires David Beckham as a hand model
How a marketing overhaul could have saved Ted Baker
Best Ads of the Week: PNC backs ‘boring’ banking & Adidas supports student-athletes
The Drum Network
Here’s how simple (but not simplistic) brands are bringing light to the energy sector
Opinion
Social is lost to preachers, drunks and mad dogs. We need another town square
Decathlon decoded: inside world’s biggest sports retailer as it rebrands and refocuses
Ad of the Day: Spice Girl Mel C stars in Palace x Gap skate-wear spot
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