Ad of the Day: Spice Girl Mel C stars in Palace x Gap skate-wear spot
The London-based skate brand has teamed up with the classic American clothing retailer for a new collection aimed at kids and adults.
Gap and Palace have just released their much-anticipated collaboration collection that is inspired by 90s skate culture.
To promote the apparel line, the two fashion brands have released a retro-themed spot that features music icon Mel C (aka Sporty Spice) as a skate mom. The spot follows three kids as they debate if they want to tackle a near-vertical San Francisco hill before they instead opt to go get a coffee. They later meet up with skaters Kanin Garner, Heitor Da Silva and Karl Roberts at a pier for a carefree skate session.
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Since the hiring of designer Zac Posen at Gap, the brand has been on a mission to regain its cultural relevance and 90s heyday. A recent ad campaign has featured the likes of South African singer Tyla reprising its famous dancing ads.
Read our interview with Gap’s marketing boss on its unexpected revival.