Ad of the Day: Stella Artois hires David Beckham as a hand model
Apparently, the soccer star’s face is just a little bit too distracting.
David Beckham' hands in the new Stella Artois ad campaign / Gut
David Beckham has a knack for embracing self-deprecation, not least when seizing the moment of his meme fame in Uber Eats’ Super Bowl ad. The Manchester United legend is now continuing to showcase that self-aware side with Stella Artois.
The Belgian beer brand ’s ‘Worth More’ is a striking outdoor campaign featuring none other than Beckham... well, kind of.
With each image, viewers are met only with the athlete’s recognizable tattooed hands, a deliberate choice that prevents his renowned face from stealing the spotlight.
Created by ad agency Gut, the ad puts the AB InBev-owned product front and center in a big, bold way.
The campaign is part of a new year-long strategy that will run in the US, Canada, Argentina, Brazil, Chile, South Korea and South Africa.