Ad of the Day: Cadbury celebrates Easter’s biggest egg with smallest billboard
The confectioner is bigging up Easter’s best-selling chocolate egg, its 3cm tall Mini Eggs, and its efforts have landed it our Ad of the Day.
Cadbury ad campaign for Mini Eggs / VCCP London
To celebrate one of the UK’s most-loved Easter treats, Cadbury has created a social-first ad campaign that sees Mini Eggs fully live up to its name in a fun way.
What we love about this project is the attention to detail and the celebration of craft in miniature form. For the campaign, the chocolate brand worked alongside model maker Paul Baker, who made the tiny ads as well as little ladders, buckets and pasting brushes to bring the installations to life. One is even illuminated so that it can be shot in the dark of night.
There’s a real unexpectedness to it, too, with the social media videos filmed in situ, zoomed in at first before panning out to reveal their true scale.
Aside from the obvious craft, the shots are all about the product, which, at this time of year when people are gifting chocolate, is crucial.
Credits
Campaign title: Easter’s Biggest Egg
Client: Cadbury
Senior brand manager: Charlotte Parkes
Advertising agency: VCCP London
Executive creative directors: Chris Birch and Jonathan Parker
Creative directors: Emma Houlston and Colin Mckean
Business director: Charlie Griffith
Account director: Oli Robinson
Senior account manager: Fiona Hanna
Production company: Girl&Bear
Creative producer: Crystal Matthews
Designer: Leila Amin
Production assistant: Angeline Gill
Post-producers: Finlay Macaulay, Bilal Singh-Butt
Director of photography: Ed Roe
Photographer: Farihah Chowdhury
Model maker: Paul Baker
Sound design: Emily Vizard
Editor: Fernando Vera