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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges and opportunities discussed in a new report by LinkedIn’s B2B Institute Work in BETA: The Rising B2B Decision Makers.
Join authors forecaster Lucie Greene, and GWI Global Head of Research, Jason Mander, with LinkedIn’s Ty Heath to discuss the first cohort of digital natives (21-40) to assume positions of seniority in business, to understand the trajectory of change around B2B decision making, and how companies and marketing leaders can plan for it.
Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more
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Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change... read more
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more
HOSTED ON LINKEDIN LIVE
2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges...
read more
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing... read more
For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra y Gómez de León, the multi-award-winning global head of creative... read more
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more
