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TWO DAYS OF MACRO THINKING FROM B2B’S BRIGHTEST MINDS ACROSS THE GLOBE

All Topics
Nov 18
Nov 19

Nov 18

On Demand

The great acceleration: B2B’s transformation point

In partnership with Stein IAS

The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing... read more

Featuring

Debbie Vavangas

global lead, IBM Garage and IBM VP, IBM

Featuring

James Cannings

co-founder, MMT Digital

Featuring

Marc Keating

chief innovation officer, Stein IAS

Featuring

Kenneth Hein

US editor, The Drum
On Demand

The new growth agenda

In partnership with Stein IAS

As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more

Featuring

Ravleen Beeston

managing director, UK sales, Microsoft Advertising

Featuring

Rebecca Stewart

trends editor, The Drum

Featuring

Toni Clayton-Hine

chief marketing officer, EY Americas

Featuring

Dave Silke

chief marketing officer, Mitel
On Demand

B2BLM: Eliminating bias, activating change

In partnership with Stein IAS

B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change... read more

Featuring

Imogen Watson

creative reporter, The Drum

Featuring

Dionne Mcintosh

account manager, Stein IAS

Featuring

Collette Philip

managing director & founder, Brand By Me

Featuring

Sylvia Seybel

vice president of B2B client solutions marketing, Dell Technologies
On Demand

2030 B2B trends: Contrarian ideas for the next decade

In partnership with LinkedIn

HOSTED ON LINKEDIN LIVE

Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't... read more

Featuring

Jon Lombardo

global lead, The B2B Institute, LinkedIn

Featuring

Peter Weinberg

global lead, The B2B Institute, LinkedIn
On Demand

Creativity in the age of agility: OMB creative smackdown

In partnership with Stein IAS

Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!

Created by Nick Entwistle at... read more

Featuring

Nick Entwistle

creative director & founder, One Minute Briefs

Featuring

Reuben Webb

chief creative officer, Stein IAS
On Demand

The EQL: Solving the riddle of great B2B creativity

In partnership with Stein IAS

MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The... read more

Featuring

Kate Howe

executive director, MSQ Partners

Featuring

Kenneth Hein

US editor, The Drum

Featuring

John Brockelman

global head of brand marketing & communications, State Street Global Advisors

Featuring

Antonia Wade

chief marketing officer, Capita
On Demand

Is the martech arms race over or has it only just begun?

In partnership with Stein IAS

Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in... read more

Featuring

Jillian Ryan

emarketer principal analyst, Insider Intelligence

Featuring

Tom Stein

chairman and chief client officer, Stein IAS

Featuring

Jon Miller

chief product officer, Demandbase

Featuring

Scott Brinker

vice president, Platform Ecosystem, Hubspot
On Demand

Fuel better: Energizing yourself and your organization

In partnership with Stein IAS

Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more

Featuring

Tony Schwartz

CEO & founder, author “The Way We Work Isn’t Working”, The Energy Project

Featuring

Diane Young

chief executive officer & co-founder, The Drum
On Demand

Daily recap

In partnership with Stein IAS

Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more

Featuring

Tom Stein

chairman and chief client officer, Stein IAS

Featuring

Lynn Lester

managing director of events, The Drum

Featuring

Dave Silke

chief marketing officer, Mitel

Nov 19

On Demand

Navigating the evolving data landscape

In partnership with Stein IAS

We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory... read more

Featuring

Kenneth Hein

US editor, The Drum

Featuring

Mark Dye

chief strategy officer, Bombora

Featuring

Lisa Arnold

director of interactions, Stein IAS

Featuring

Zoe Hominick

head of business marketing & customer experience, Telefonica
On Demand

Covid & culture: The way we’ll work

In partnership with Stein IAS

What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more

Featuring

Rebecca Stewart

trends editor, The Drum

Featuring

Karyn Scott

chief marketing officer, Kloudspot

Featuring

Jill Kouri

chief marketing officer, Americas, JLL

Featuring

Judy Toland

vice president & head of scaled solutions, Facebook
On Demand

Brand strategy for a digitally transformed world

In partnership with Stein IAS

Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with... read more

Featuring

Derek Stewart

chief strategy officer, Stein IAS

Featuring

Kenneth Hein

US editor, The Drum

Featuring

Steffany Cox

global vice president, head of marketing and strategy, LabCorp Drug Development, Covance

Featuring

Sam Poulter

head of corporate branding, AP Moller - Maersk
On Demand

Reclaiming and reinventing our humanity

In partnership with Stein IAS

In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more

Featuring

Victoria Morrissey

global marketing & brand director, Caterpillar
On Demand

Work in BETA: the rising B2B decision makers

In partnership with LinkedIn

HOSTED ON LINKEDIN LIVE

2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges... read more

Featuring

Jason Mander

chief research officer, GWI

Featuring

Lucie Greene

founder, Light Years Consulting

Featuring

Ty Heath

director, market engagement, The B2B Institute, LinkedIn
On Demand

The era of brand action

In partnership with Stein IAS

Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates.... read more

Featuring

Alicia Tillman

global chief marketing officer, SAP
On Demand

Creativity in the age of agility: That was fast…but is it any good?

In partnership with Stein IAS

For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra y Gómez de León, the multi-award-winning global head of creative... read more

Featuring

Nick Entwistle

creative director & founder, One Minute Briefs

Featuring

Reuben Webb

chief creative officer, Stein IAS

Featuring

Lynn Lester

managing director of events, The Drum

Featuring

Isabel Sierra y Gómez de León

global head of creative, Bloomberg

Featuring

Trevor Johnson

head of marketing, global business solutions for Europe, TikTok
On Demand

The Drum Awards for B2B Virtual Ceremony

In partnership with Stein IAS

Join The Drum & special guests as we reveals the winners of The Drum Awards for B2B 2020.

read more

Featuring

Cameron Clarke

head of content, The Drum
On Demand

Daily recap

In partnership with Stein IAS

Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more

Featuring

Tom Stein

chairman and chief client officer, Stein IAS

Featuring

Victoria Morrissey

global marketing & brand director, Caterpillar

Featuring

Jill Kouri

chief marketing officer, Americas, JLL

Featuring

Lynn Lester

managing director of events, The Drum
 
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