The Drum Awards Festival - Extended Deadline

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The great acceleration: B2B’s transformation point

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The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing marketers to make their own full-on digital transformation push. At this digital inflection point that is affecting every sector, what progress has been made? And critically, as B2B businesses strive to transform, what is the role of culture, ethics and humanity? Some big questions will be answered in this session.

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