Categories Marketing Agencies Creative Media Sustainability Technology

The Media Convergence

Digital media sprawled across countless new frontiers, but the land grab is over. The borders between channels are blurring as they steal each other’s features, adopt universal standards and simplify for consumer ease. Those that merge and converge best will emerge the victors.

Roses, up close, and painted all the colors of the rainbow

29 Sep 2023

5 min read
How digitization and biddable media changed everything for advertisers
The Drum Network
A remote control pointing at a connected TV aka CTV

28 Sep 2023

5 min read
How can advertisers successfully harness connected TV?
Opinion
Rows of colorful different donuts

28 Sep 2023

6 min read
The new planning paradigm: How media is diversifying and integrating at the same time
The Drum Network
Social

28 Sep 2023

7 min read
We’ve reached peak social media sameification, and it may get worse
Opinion
Srtike

27 Sep 2023

6 min read
The Hollywood strikes left creators with a difficult choice: solidarity or salary?
Opinion
A red floppy disc

27 Sep 2023

6 min read
Death by digital: How much will history remember gen Z?
The Drum Network
An unrolling reel of film

27 Sep 2023

5 min read
Streaming’s seismic shift: How video killed campaigns and changed the game
The Drum Network
sm1

27 Sep 2023

5 min read
With the buzz around drone shows, is the sky a new media channel?
Opinion
Children

27 Sep 2023

4 min read
TV's reaching fewer children but brands are finding new ways to connect
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024