Categories Marketing Agencies Creative Media Sustainability Technology

84 Lumber

No Super Bowl For You

29 Jan 2018

9 min read
No Super Bowl for you: why some brands aren’t buying spots in this year’s game
Super Bowl
84 Lumber's Super Bowl ad addressed immigration and inclusivity at a polarizing time in US history.

16 Feb 2017

15 min read
In advertising, as in culture, the US still struggles with diversity
Diversity & Inclusion
Kia's Super Bowl spot featuring Melissa McCarthy won the 2017 USA Today Ad Meter.

06 Feb 2017

7 min read
Kia and Audi rank highly in Super Bowl postmortems
kia
84 LUMBER SUPER BOWL AD REJECTED VERSION

05 Feb 2017

2 min read
Rejected 84 Lumber Super Bowl immigration ad will be shown online during half-time
Super Bowl

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