Like a lot of activation ideas these days, the story of the activation will have more impact than the activation itself

Love the MP's fake shocked and outraged expressions, ' What you mean you're a huge multinational company and yet you're doing everything you can to avoid paying taxes???"

Time for the politicians to wake up and smell the coffee (preferably in an independent, local tax paying cafe !!)

Now Morrisons have stolen the exact same insight & strategy !!

Aw c'mon Og. you old cynic - it's very sweet and beautifully done - although am I the only one thinking Weeping Angels....

The Drum asks creatives: Is that Christmas Asda campaign really weak and instantly forgettable?

'Er...yes"