Research has found that only 1% of parents cited social networks as a key social influence when considering purchases, with 7% saying that advertising was a key influencer, with these mainly driven by the food and drink category.The research was... Read more
A decision has been made today by the Court of Justice of the European Union over if Marks and Spencer should be allowed to use Interflora’s trademark as search engine keywords for its own flowers.The Court of Justice came down on the side... Read more
Having been appointed by home appliance brand Whirlpool to lead its European digital strategy, Digitas France has redesigned the brand’s master website. The master site was redesigned in collaboration with VivaKi partners Performics (which... Read more
Manchester agency Lake has rebranded antibactierial handwipes brand Sani+Hands for Nice Pak International.The packaging has been redesigned and now has a new typeface, fresh colourways and a metallic gloss material.Nice-Pak marketing director Ian... Read more
Reid Furniture has launched a new advertising campaign to showcase collection, running across TV and print. The TV advert, created by Newcastle agency Black and White, will run across STV and C4 Scotland, and will be supported by a national... Read more
Vestel has appointed BrocklebankPenn to launch white goods brand Servis in the UK. The brand will become available in the UK from the first quarter of 2012, rolling out to international markets in the future.Craig Penn, founder and director of... Read more
With toilet paper brand Cushelle launching an on-pack promotion for koala toys, we look at other brands which have recently decided that the UK is a sucker for a soft toy.The ‘Big Koala Hug Giveaway’ invites customers to enter the... Read more
Asda’s digital and financial services director Mark Hodgkinson has been named as the new marketing and ecommerce director for HMV. At Asda, Hodgkinson oversee Asda.com, Asda Direct and Asda Financial Services, and will now join HMV from 5... Read more
Hallmark has launched a new advert, featuring two elephants, to push the brand’s online offering.The ad, created by driven, focuses on how Hallmark.co.uk can be used to send birthday and celebration reminders to users, as well as how cards... Read more
The Scottish Parliament has retained Paramount Printers for its headed stationery and fulfillment services contract. The award of the six-year-contract will see the Edinburgh-based printing company provide headed stationery, printed envelopes and... Read more
IPC Media has today announced a partnership with Procter & Gamble for advertising across a number of IPC’s mobile optimised sites.The six-figure deal will involve activity from a variety of major P&G brands including Max Factor, Fairy... Read more
Philip Morris International (PMI), which makes Marlboro cigarettes, has submitted a freedom of Information (FoI) request to see data from University of Stirling’s research into young people’s smoking habits.The research, which... Read more
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