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Consumer Goods
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Being vulnerable puts brands at risk, but they should do it anyway
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Retro repeats revisited: get ready for the 90s nostalgia trend
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Is it consistency over creativity for brands in 2023?
Opinion
Marketers take note, travel loyalty programs offer masterclass in engaging APAC consumers
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What does the growth of Little Red Book mean for post-pandemic China?
Opinion
From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great
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How might cultural moments predict consumer behavior in 2023?
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How to deliver an elevated, authentic customer experience through live shopping
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Looking to thrive in the recession? Turn to search data and real-time analytics
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Health not wealth: consumers are prioritizing wellness in 2023
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The cost of living crisis is driving a return to pandemic-style shopping behaviors
Opinion
State of the Nation: Nepal’s youth-filled population embracing entrepreneurial spirit
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Think you know gen Z? Here’s what they want from brands in 2023
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In the cost of living crisis, should fashion brands tighten their belts?
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QVC for the digital age: why e-commerce brands need to lean into live shopping in 2023
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As one of the UK’s most connected brands, Aldi shows how to navigate difficult times
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Standing out while starting out: 5 marketing tactics to scale startups in 2023
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How can marketers turn good intentions into green buying behavior?
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Supermarket elves and solidarity: UK consumers’ top Christmas ads of 2022
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It's time to take digital inclusion more seriously
Opinion
PepsiCo design chief: ‘The future of design is all about human-centricity’
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How to protect (and promote) your brand during a recession: 4 kinds of customers
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How to drive conversions with a digital advent calendar
Opinion
Why don’t consumers understand the bargain of digital data?
Opinion
How to turn fandom into ‘brandom’ by connecting with pop culture
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Cultural communities will replace loyalty programs
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The way you make me feel: how ads from UK's most connected brands transcend generations
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What do gen Z and gen alpha really want for Christmas? A bottle of juice, apparently...
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Goodbye influencers... hello user-generated content?
Opinion
It’s time for Adidas to kick Kanye, and his kicks, to the curb once and for all
Opinion
Letter from Gen Z: global brands must play like the Yankees to fend off micro brands
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3 brands that have grown global gracefully: McDonald’s, Apple and Google
Opinion
The early holiday shopping rush: how to win the retail race with engaging ads
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Design classics: Jasper Morrison, simplicity and quiet
Opinion
For brands, impact is the new purpose
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Black Friday has peaked. Here’s what you should focus on instead
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