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Consumer Goods
The Drum Network
As a motherless marketer, I say the industry needs to do better on Mother’s Day
The Drum Network
Has the Nike Air bubble popped for gen Z?
The Drum Network
Pringles & Caviar: The unlikeliest brand collaborations often work the best
The Drum Network
Here’s how fashion brands can make lasting sustainability changes
The Drum Network
Lewis Hamilton and Ferrari is a branding mismatch made in heaven
The Drum Network
To win the brave new digital future, brands need cohesive omnichannel strategies
Opinion
Is being a brand owner a rite of passage for celebrities?
Open Mic
Beauty and personal care e-commerce: How can brands optimize their online strategy?
Opinion
Are consumers officially ‘over’ influencer culture?
The Drum Network
Moods, not missions: how commerce brands can tap into buyer behavior
The Drum Network
The rise of cultural currency: a new era for Gen Z and beyond
The Drum Network
Brands are made in public; fans are made in ecosystems
The Drum Network
How’s your halo? Understanding your brand perception
The Drum Network
43% of millennials consider themselves to be eco-conscious – compared to 27% of Gen Z
The Drum Network
What can B2B learn from consumer brands’ use of ad music?
The Drum Network
How luxury brands can engage followers on social in 2023
The Drum Network
Why your brand needs a community management strategy
Opinion
What makes a brand iconic? 5 features shared by world’s most recognizable companies
The Drum Network
How can luxury travel companies attract affluent travelers on digital channels?
The Drum Network
What is cross-generational connection and what does it mean for brands?
The Drum Network
The evolution of Love Island: are its new social media regulations a sign of change?
The Drum Network
How to use nostalgia and connection to drive customer loyalty
The Drum Network
How to recruit ambassadors to promote your brand (without alienating customers)
The Drum Network
From Tyler, the Creator to Offgod: what marketers can learn from fashion designers
The Drum Network
Getting personal: how brands can harness cultural association in web3
The Drum Network
Consumer centricity can transform lead generation and retention
The Drum Network
How to target ultra-high net worth individuals on social media
The Drum Network
In creators we trust: on Gen Z’s loyalty to influencers
The Drum Network
Gen Z are savvy savers who know their worth – here’s how to market to them
The Drum Network
Your consumers are ready, but are you? Save the planet – and your business
The Drum Network
Why brands should learn customers’ love language for Valentine’s Day (and every day)
The Drum Network
Luxury brands can generate more conversions by being on the right channels
The Drum Network
How brands can champion diversity through the influencers they work with
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Being vulnerable puts brands at risk, but they should do it anyway
The Drum Network
Retro repeats revisited: get ready for the 90s nostalgia trend
The Drum Network
Is it consistency over creativity for brands in 2023?
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