Shampoo brand VO5 has announced that, following on from crazes such as extreme ironing and planking, it has recruited a blogger and tasked him to shampoo his hair in “extreme situations” as part of a new campaign promoted by Mischief PR.
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In scenes not witnessed in Scotland since Krispy Kreme opened in Edinburgh, patrons have clogged up roads and blocked approaches in their eagerness to sample the newly opened KFC outlet in Elgin.
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A survey on customer service expectations which sampled 2,766 respondents has found that 55 per cent of those who raise a customer service issue via a company’s Facebook or Twitter presence expect to be answered within four hours,
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Cow and Gate has announced a new campaign entitled “Dance Dance Baby”, shortly after the massive success of the #DancePonyDance meme.
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The kettle that looks like Hitler has sold out and is no longer on the JC Penney website, following an ad for the kettle going viral.
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International - 29/05/2013
Car sales brand Auto Trader has announced a partnership with digital group Amscreen in a move towards location based advertising.
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The Advertising Standards Authority has ruled that a radio advert broadcast by supermarket chain Morrisons must not be played again, after its central claim was held to be unintelligible.
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The globally successful Coca Cola campaign putting popular first names on the bottle to promote sharing has hit a snag in its China market.
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Vizeum and Ogilvy have collaborated with client Mini to align the brand with a concept store in the heart of Melbourne's fashion precinct, combined with a targeted retail partnership with clothing brand Incu and the launch of a custom magazine.
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YouGov have released the results of a survey about Smart TVs which confirms what I've suspected... Read more
People must beware the dangers of hyper-connectivity and ensure they disconnect from our always-on world to guarantee sustained creativity, according to Huffington Post’s editor-in-chief Arianna Huffington.
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International - 18/06/2013
Technology advancement alone is not enough to create a ‘moonshot’, each must tell a compelling story to be classed a success, according to Astro Teller, director of Google’s secret lab Google X, which is home to initiatives including Google Glass... Read more
International - 18/06/2013
Car insurance brand Bingle has unveiled the fourth of its B-movie themed killer giant beast campaign, this time featuring an attack by a giant spider.
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Droga5 has unveiled a new advertising campaign for Qantas frequent flyer program featuring a life-size replica of NASA's Mars rover "Curiosity".
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Mother’s Day. A day for giving a little something back to all the hard working mums out there. A... Read more
A new brand of condom has launched in Australia, with a socially responsible message aimed at combating the spread of HIV/AIDS.
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The layman’s belief that sex sells has evidently been disproven in a new study by Adobe and Edelman Berland, which has found that consumers believe funny advertising content is more effective than the overtly sexy or raunchy.
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BARB is to measure all TV viewing across multiple devices from August – a first for the TV ratings body.
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Dulux UK and Malibu pre-empted the launch of the Facebook hashtag on Wednesday with a stream of prepared content for the big moment.
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Retailers are constantly looking for new ways to ensure customer satisfaction. Luckily for any disgruntled online shoppers, Click and...
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The Internet Advertising Bureau (IAB) UK is leading a pan-European campaign to raise awareness of online behavioural advertising and give consumers more control over their data.
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International - 13/06/2013
Whybin\TBWA New Zealand has been appointed by the Bell Tea & Coffee Company as its creative and strategic agency after a competitive tender.
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