J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land

Christmas Eve – a day of excitement for family and friends the world over since circa 336AD, and clearly overdue for a zip-themed rebrand. Follow the team at J. Walter Thompson as they launch Zip It Day on 24 December, as part of The Drum’s documentary series Christmas in Ad Land.

Watch as JWT’s crack team brainstorm their way to ‘refreshing’ the identity of one of the most well-known days of the year, all in the name of client satisfaction.

Christmas in Ad Land is a hard-hitting exploration into the grim and often unforgiving world of advertising during the festive period.

Watch chapter one of the investigation, featuring Mr President, here.

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Katie Deighton

Katie Deighton is The Drum’s senior reporter for creative and video, based in London. She produces, films, presents and edits the title’s editorial video output, including series such as Anatomy of an Ad, Creative Pursuits and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing.

All by Katie