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By The Drum Team | Staff Writer

April 21, 2016 | 1 min read

The Drum's short film 'Do It Day - 24 hours to change the world' is now live after being given its premiere at Advertising Week this morning.

The film tells the story of The Drum's Do It Day event where 13 global brands including IBM, Unilever and the United Nations joined creatives in London and New York to attempt to change the world on one day in November.

So did they succeed? You can find out in our documentary above but (spoiler alert) the video follows the fortunes of two particularly innovate projects that were born at Do It Day and are going from strength to strength now.

They are Mashable's BeWorthwhile concept, which is attempting to reinvent volunteering through an AI-driven app that matches charities with people who have the skills they need.

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And Dennis Publishing's #treesfortrees challenge which attempted to plant 10,000 trees in just a matter of hours at Do It Day.

Do It Day will be back again this year and you can find more details on the dedicated website.

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Other episodes in the series

Episode 1

Behind the scenes of Nickelodeon's 'ridiculous and rude' new web series ‘Tinkershrimp & Dutch’

Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’.

Episode 3

David Ogilvy's first interview since he died? Possibly not but this film shows how IBM Watson brought his ideas back to life

The Drum has created a short documentary in which IBM's artificial intelligence technology Watson deciphers insights from the writings of the father of advertising, the late, great David Ogilvy.

Episode 4

Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene.

Episode 5

The Automation of Creativity: How man & AI will work together to improve the ad industry

In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam.

Episode 6

Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

What happened to sprinter Ben Johnson, one the world’s most infamous athletic dopers? It may have taken thirty years, but he’s back in the public eye fronting a campaign for sports brand Skins.

Episode 7

Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

Brands and consumers love an emotional, heart-warming Christmas weepie, but what’s the secret formula to getting those tears rolling? In The Drum’s latest documentary series, Mr President’s team finds out.

Episode 8

J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land

Christmas Eve – a day of excitement for family and friends the world over since circa 336AD, and clearly overdue for a zip-themed rebrand. Follow the team at J. Walter Thompson as they launch Zip It Day on 24 December, as part of The Drum’s documentary series Christmas in Ad Land.

Episode 9

Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas in Ad Land

Roaring fires, roast dinners, frankincense and myrrh are out – Santa’s topknot, reindeers on Snapchat and festive cockapoos are in! That’s according to Gravity Road’s comprehensive ‘millennial’ street research, recorded as part of The Drum’s documentary series Christmas in Ad Land.

Episode 10

Behind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras

You know that band of percussionists you always see making noise at The Drum Awards? The ones we’ve taken to Austin and New York, and soon will be marching down La Croisette in Cannes too?

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