Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’.
Crafted by creative shop Ralph, the animated project follows the adventures of a langoustine and a slow lorris who are “the time travelling body guards of an eccentric king of ‘Great Great Britain’”.
Voiced by Star Wars’ John Boyega, Maleficent’s Sam Riley and a host of other actors, the series comprises of five short episodes.
The Drum caught up with the agency’s co-founder Greg Stevenson and creative director Chris Stack to discuss the origins of the project and the unique animation process.
Describing how himself and Stack dreamt up the idea in the pub, Stevenson said that Nickelodeon gave the team “free reign” when it came to scripting.
“It’s very different from advertising where you’re locked down into the tone of voice and definitely can’t be as ridiculous and rude as we are,” he asserted.
The score for the show was written and performed by Nick McCarthy from Franz Ferdinand along with Ralph producer Andrew Knowles. The pair told The Drum their creative remit was pretty “loose”, and explained how they would use phrases like “creepy soundbed” as the basis for their competitions.
When asked about their long-term ambitions for ‘Tinkershrimp & Dutch’, Stack and Stevenson said that expanding the format and becoming a household name were high on the agenda – “we want to see lunchboxes with the characters on them,” they added.
You can watch the behind the scenes interview in full above.