| posted by

Creative Works: Featuring M&C Saatchi, Glug, WCRS and more

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Ad of the Week'. 

You can vote for the work you like best, simply by clicking the 'Vote' button beside the work, and the winner will be featured online.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West or Rebecca Stewart.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

M&C Saatchi, LIDA, Blue 449: East Midlands Trains 'Lost Teddy'

Agency: M&C Saatchi, LIDA, Blue 449
Client: East Midlands Trains
Date: February 2016
M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service. With East Midlands Trains having reached a key milestone in successfully negotiating an extension to its franchise, M&C Saatchi, along with partner agencies LIDA and Blue449, were tasked with creating a new marketing initiative to refresh the brand, drive awareness and ultimately increase passenger volumes. This new integrated campaign sees M&C Saatchi convey the message that East Midlands Trains has evolved significantly as a business, moving from a traditional rail operator approach which focuses rigidly on infrastructure and logistics to being genuinely customer service-led. The TV ads highlight this through charming animated stories, detailing the compassionate values that EMT employees have, and are encouraged to act on. The first of the TV ads affectionately retells the real-life story of a child leaving their teddy on a train and becoming very upset. After seeing this, an East Midlands Trains employee replaces the lost teddy with a similar one she happens to have at home. The campaign will also run across print, radio, online, social and OOH.
Creative Director: Jason Lawes
Creative Director: Grant Parker
Copywriter: Nathan White
Art director: Ben Daly
Agency Producer :Estella Alvares
Directors: Daniel Frost and Paul Layzell
Executive Producer: Matt Marsh
Producer TVC: Emily Lay
Producer Stills: Katy MacGregor
2D Animators: Antoine Bourruel, Joe Sparkes, Tim Divall, Mark Abbott
Assistant Animator: Mamiko Okada
Compositors: Chris Bristow and Felip Docolomansky
Sound: James Saunders at LFO Sound
Music: Alex Ball
Planner/CSU Director: Howard Miller and Kit Davies
Media agency: Blue449
Production company: Blink Productions
Tags: Europe, East Midlands Trains

Glug: Global Goals 'Global Goals Posters'

Agency: Glug
Client: Global Goals
Date: February 2016
This year the Global Millennium Development Goals were re-written, released and announced on the Global UN Development Summit at the end of September. The reason being that the previous 8 goals – stated and released on the millennium shift back in 2000 – had passed their expiry date (15 years) and it was time to align, rewrite and state these 17 new goals. In collaboration with Global Goals Glug wanted to celebrate and raise awareness around the Millennium Development goals from a creative point of view. It brought together a selection of 17 global designers to each voice their opinions, hopes, fears, thoughts on what the next 15 years will bring. Glug launched 17 of the posters at an exhibition tonight and will take the initiative to Global Goal’s HQ and dinner reception in early in 2016.
Contributors: Craig Black Studio, Jon Burgerman, Hey Studio, Adhemas Batista, Team Manila, Studio Output, Gust Of, Wind Studio, Just Be Nice, Design Studio, Dimitri Aske, Doug Alves, Valentina D’Efilippo, Anthony Burrill, Socio Design, Daniel Triendl, Vault49, Pentagram, Serial Cut
Tags: Europe, global goals

WCRS: Churchill Insurance 'Depend on the dog'

Agency: WCRS
Client: Churchill Insurance
Date: February 2016
The two new TV spots reinforce Churchill’s ‘Depend on the Dog’ brand message. The campaign, created by James Hodson and Jason Keet at WCRS, directed by Joseph Mann and produced by BlinkInk introduces four new characters and shows how Churchill is the saviour of everyday disasters and common insurance problems. The campaign includes the launch of a new proposition that if your car is written off, you can chose between a replacement, paying for an upgrade, or the money*. Churchill will make it easy for customers at their point of need, and firmly positions Churchill as the dog you can depend on.
Creative Director: Orlando Warner
Creative Director: Joe Miller
Creatives: James Hodson, Jason Keet
Agency Producer: Sally Miller
Account Handling: Vince Lawson, Carolina Gutierrez, Joss Hunt
Planning: Elisa Edmonds, Alicia Gaworska
Media Agency: Mediacom
Production Company: Blinkink
Director: Joseph Man
Executive Producer: Bart Yates
Producer: Josh Smith
Editor: Max Windows
Post Production: Finish
Grade: Paul Harrison
Audio: Dave Robinson
Tags: Europe, Churchill

AMV BBDO: Museum of Childhood 'The Imaginary Friend Collection'

Agency: AMV BBDO
Client: Museum of Childhood
Date: February 2016
Abbott Mead Vickers BBDO has orchestrated an exhibition for the Museum of Childhood in London giving life to kids' imaginary friends. Aardman, Psyop and Becky and Joe were among those tasked with creating models based on children’s descriptions of the characters. Rankin was then brought in to photograph the kids with the models for The Imaginary Friends Collection, which opened last week. AMV BBDO has also created a poster campaign to draw attention to the institution, which is part of the Victoria and Albert Museum. The campaign was conceived by Amar Marwaha and Arvid Härnqvist. Mario Kerkstra illustrated the poster ads.
Creative Director: Antony Nelson
Creative Director: Mike Sutherland
Art Director: Arvid Harnqvist
Copywriter: Amar Marwaha (No LinkedIn)
Illustrator / Designer: Mario Kerkstra
Account Handler: Nick Andrew
Project Manager: Jade Christie
Tags: Europe, V&A Museum of Childhood

AMV BBDO, Irish International: Guinness 'John Hammond, Intolerant Champion'

Agency: AMV BBDO, Irish International
Client: Guinness
Date: February 2016
Guinness is betting big on Instagram video for the latest iteration of its 'Made of More' campaign and will become the first brand to run a 60-second video on the social platform in the UK and Ireland. The ad, which is filmed in black and white, takes viewers back to 1930s’ New York and tells the story of John Hammond, a white jazz enthusiast who was born in turn-of-the-century Manhattan before the civil rights movement. Despite the fact black and white musicians rarely played together at the time and many music venues permitted white audiences only, Hammond travelled the clubs and bars of Harlem seeking undiscovered musical talent for his radio show and would often be the only white man in the room. He went on to become a talent scout and was responsible for discovering musicians like Billie Holiday, Count Basie and Aretha Franklin. The ad and accompanying historical documentary will be supported with a TV, digital, social and PR campaign.
Creative Director: Martin Loraine
Creative Director: Dave Buchanan
Creative/ Art Director: Steve Jones
Copywriter: Mark Nutley
Art Director: Pat Hamil
Agency Planners: Steve Hopkins, Rory Gallery, Lilian Sor
Agency Account Man: Michael Pring, Ben Griffiths, Amber Glenister, Tessa Brisbane, Chris Ferguson, Marina Lanaghan
Agency Producers: Olly Chapman, Trish Russell, Zoe Cunningham
Media Agency: Carat GB and Carat Ireland
Media Planner: Jackie Lyons, Jana Clear, Eimear O’Farrell, Olivia Murphy
Production Company: Cherry
Director: Jake Nava
Production Co. Producer: Benedict Cooper
Editing: The Quarry
Editor: Scot Crane
Post-production Company: The Mill
Pulse: Harriet Reynolds, Tommy Willis, Will Kennedy, Sophie Beaumont
Audio Post-production: Factory
Digital Design Company: XLab
Tags: Europe, guinness

M&C Saatchi: CAFOD 'Lost Family Portraits'

Agency: M&C Saatchi
Client: CAFOD
Date: February 2016
M&C Saatchi has created a hard-hitting awareness campaign for the Catholic Aid Agency for England and Wales (CAFOD), emphasising the tragic loss that families have endured throughout the Syrian conflict. The campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, empty spaces and chairs are used to represent missing family members who have been lost during the conflict. The families were photographed by award winning photographer Dario Mitidieri at refugee camps in the Bekaa Valley, Lebanon, just nine kilometres from the border with Syria, with the Syrian mountains visible in the background. Dario has been influential in documenting war-torn areas for over 25 years, including the conflict in Northern Ireland and the Iraq war. He won the British Photographer of the Year for his work documenting the 1989 students’ demonstration in Tiananmen Square. The campaign will invite people to read each family’s heart-breaking story on the CAFOD website – via www.CAFOD.org.uk/lostfamilyportraits - where they can also donate to the charity.
Art Director: Chris Ross-Kellham
Creative Director: Simon Dicketts
Designer: Andy Harris
Photographer: Dario Mitidieri / Process Photography
Media agency: Blue 449
Tags: Europe, cafod

BETC Paris: Canal+ 'The Fan'

Agency: BETC Paris
Client: Canal+
Date: February 2016
Every soccer nation has its own« Clasico - whether its Real Madrid vs Barcelona, or Manchester United vs Liverpool. In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7 February. For over 20 years now, Canal+ has exclusive rights on the live broadcast. To promote the broadcast of the cult game, Canal + and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day… The ad will be broadcast online, and on French TV.It is followed by a social media competition where the winners will be those with the best Clasico knowledge.
Creative Director: Olivier Apers
Art Director: Thomas Renaudin
Copywriter: Paul Delmas
Executive Creative Director: Stéphane Xiberras (no LinkedIn)
TV Producer: David Green, David Brakha
Production House: Control Films
Sound Production: Lgm
Director: Edouard Deluc
Tags: Europe, Canal Plus

Supreme: Dents 'Life Still'

Agency: Supreme
Client: Dents
Date: February 2016
Juxtaposition of ‘life still’ images combine art with commerce for a photographic experiment.
Creative Director: Justin Barrow
Photographer: Justin Glynn
Assistant: Robyn Blackwood
Tags: Europe, dents

Atomic: eToro 'Take the bull by the horns'

Agency: Atomic
Client: eToro
Date: February 2016
The TV ad shows a barber with huge bull’s horns asking customers and passers-by if they are ‘buying or selling’. Echoing the famous Wall Street Bull, the horns play on the ‘bullish’ description given to successful financial markets. Static ads follow the same idea, showing people with horns who trade alongside a normal full-time job. The campaign also launches with a large-scale takeover at Waterloo station, featuring digital OOH and posters. The TV ads will run on Bloomberg and Sky News and cinema, with print ads in the Evening Standard, City AM and Money Week, and OOH at Liverpool Street station and National Rail sites. This is Atomic’s first campaign for eToro, which appointed the agency in July 2015.
Creative Director: Guy Bradbury
Design Director: Pete Mould
Copywriter: Samantha Lamb
Planner: Richard Hill
Business Director: Christian Jaquest
Account Manager: Jessica Feltham
Agency Producer: Rob Steiner
Media Company: Brand Links
Production Company: Rogue Films
Director: Mischa Manson Smith
Tags: Europe, e-toro

McCann London: Ethos Travel 'Time to get away'

Agency: McCann London
Client: Ethos Travel
Date: February 2016
Luxury travel company Ethos Travel is launching a new campaign featuring hectic work calendars shaped to spell out the sentiments that spring to mind when work gets on top of us - such as ‘FML’, ‘Make It Stop’, ‘Save Me Now’, ‘End This Hell’ and ‘Help Me God’. Ethos Travel’s “Time To Get Away” campaign, created by McCann London, avoids the usual holiday advertising clichés of sandy beaches and turquoise seas and instead conveys how most people feel at this time of year. It aims to remind people to book their holidays early, before their work calendars take over.
Chief Creative Officer: Laurence Thomson
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Creative Director: Jean-Laurent Py
Integrated Creative Director: Chad Warner
Head of Production: Sergio Lopez
Copywriter: Jean-Laurent Py, Jess Malet, Mike Ougthon
Art Director: Sebastien Boutebel, Michael Thomason
Designers: Carl Warren, Michael Thomason, Colin Lee, Tristan Dunk
Head of Art: Michael Thomason
Project Director: Metz Fasano
Creative Producer: Sarah-Louise van Uden
Account Director: AJ Coyne
Account Manager: Charlotte Habin
Account Executive: Charlotte Walters
Studio Manager: Ellis Faint
Print Producer: Liam White
Artworker: Viren Patel
Media Partner: Universal McCann
Tags: Europe, ethos travel

Squire: Haeckels Made of Margate 'Short film'

Agency: Squire
Client: Haeckels Made of Margate
Date: February 2016
Created by former commercials director, Dom Bridges, Haeckels is a range of Margate-based skin, hair and body products available through premium retailers like Selfridges. Using and distilling only locally grown botanicals like seaweed, Haeckels takes great pride in its Margate roots. Jess Scott-Hunter’s film reflects this provenance by focusing on the coastal town as much as the brand. The film tells the story of how Bridges has created a beautifully made and designed brand based on one of Margate’s most abundant but underused resources: seaweed. Focusing on Bridges working away in his lab and farming the coastline, Scott-Hunter’s film captures the entrepreneur’s passion for Margate and examines why Cliftonville has become one of the more run down areas of the Kent coast.
Director/Producer: Jess Scott-Hunter
Production Company: Hunter Films/Squire
Production Assistant: Sam Scott-Hunter
Cinematographer: Sy Turnbull
AC: Simon Lakos
Camera Trainee: Harry Wollacott
Grade: Polka Post
Sound: Guiltfree post
Music: Young Collective
Tags: Europe, Haeckels Made of Margate

Mynt Design: Dare 2b 'Showroom'

Agency: Mynt Design
Client: Dare 2b
Date: February 2016
The new showroom environment reinforces and showcases the brand’s technical credentials through its ‘design lab’ styling, architecture and merchandising frameworks. A confident balance of colourful and inspirational images and brand messages combine to communicate the spirit, fun and attitude that Dare 2b is recognised for. Our monochrome colour palette, offset with contrasting textures and finishes has created the perfect dynamic backdrop, for each seasons collections. The calm authority of the new space delivers a flexible and versatile home for the brand, whilst creating an inspirational environment to showcase product stories for visitors and staff.
Tags: Europe, Dare 2b


Featured by The Drum