Haeckels Made of Margate: advert-body-2 by Squire

Created by former commercials director, Dom Bridges, Haeckels is a range of Margate-based skin, hair and body products available through premium retailers like Selfridges. Using and distilling only locally grown botanicals like seaweed, Haeckels takes great pride in its Margate roots. Jess Scott-Hunter’s film reflects this provenance by focusing on the coastal town as much as the brand.

The film tells the story of how Bridges has created a beautifully made and designed brand based on one of Margate’s most abundant but underused resources: seaweed. Focusing on Bridges working away in his lab and farming the coastline, Scott-Hunter’s film captures the entrepreneur’s passion for Margate and examines why Cliftonville has become one of the more run down areas of the Kent coast.