CAFOD: advert-body-1 by m&c saatchi

M&C Saatchi has created a hard-hitting awareness campaign for the Catholic Aid Agency for England and Wales (CAFOD), emphasising the tragic loss that families have endured throughout the Syrian conflict.

The campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, empty spaces and chairs are used to represent missing family members who have been lost during the conflict.

The families were photographed by award winning photographer Dario Mitidieri at refugee camps in the Bekaa Valley, Lebanon, just nine kilometres from the border with Syria, with the Syrian mountains visible in the background. Dario has been influential in documenting war-torn areas for over 25 years, including the conflict in Northern Ireland and the Iraq war. He won the British Photographer of the Year for his work documenting the 1989 students’ demonstration in Tiananmen Square.

The campaign will invite people to read each family’s heart-breaking story on the CAFOD website – via www.CAFOD.org.uk/lostfamilyportraits - where they can also donate to the charity.