The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: WCRS
Date: Feb 2016
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The two new TV spots reinforce Churchill’s ‘Depend on the Dog’ brand message. The campaign, created by James Hodson and Jason Keet at WCRS, directed by Joseph Mann and produced by BlinkInk introduces four new characters and shows how Churchill is the saviour of everyday disasters and common insurance problems.

The campaign includes the launch of a new proposition that if your car is written off, you can chose between a replacement, paying for an upgrade, or the money*. Churchill will make it easy for customers at their point of need, and firmly positions Churchill as the dog you can depend on.

Credits

Creatives: James Hodson, Jason Keet

Agency Producer: Sally Miller

Account Handling: Vince Lawson, Carolina Gutierrez, Joss Hunt

Planning: Elisa Edmonds, Alicia Gaworska

Media Agency: Mediacom

Production Company: Blinkink

Director: Joseph Man

Executive Producer: Bart Yates

Producer: Josh Smith

Editor: Max Windows

Post Production: Finish

Grade: Paul Harrison

Audio: Dave Robinson