The Drum reveals the Singapore media scene
The Drum’s latest documentary,‘Media Scene: Singapore’ launches today, providing insight into one of the world’s most dynamic media hubs.
The film, produced in association with BlisMedia and shot in Singapore, explores the perspectives of CEOs from Singapore’s leading media agencies.
Singapore has become an essential location for media agencies, providing easy access to fast-growing markets such as Indonesia and the Philippines.
It also provides huge opportunities, and challenges, due to the unmatched proliferation of fixed and mobile internet access.
Mobile penetration is almost at 150 per cent, with fixed line home broadband nearing 95 per cent.
“One of the key differences with a Singaporean market as opposed to an American market or European market is the adoption of mobile, it’s very much a mobile- first market. 85 percent of consumers own a smartphone, the highest anywhere in the world,” says Greg Isbister, CEO of BlisMedia.
This breakneck adoption of mobile by consumers means agencies are actually being left behind by consumer behavioural shifts.
“Marketing agencies and brands are actually far behind consumer adoption of mobile devices and they need to sort that out,” says head of interaction APAC at MEC, Ben Poole.
The film, digging deep in such issues, also features contributions from: Zenith Optimedia CEO Adam Hemming; Mark Heap, Mediacom CEO APAC; Lou Dela Pena, CEO of Publicis Singapore; director of client development at Xaxis Singapore, Henry Stokes; and Harry Dewhirst, President of BlisMedia.
Other episodes in the series
Episode 1
Behind the scenes of Nickelodeon's 'ridiculous and rude' new web series ‘Tinkershrimp & Dutch’
Nickelodeon is no stranger to original programming, and now the Viacom-owned channel has launched its first UK interactive digital series, ‘Tinkershrimp & Dutch’.
Episode 2
Watch The Drum's Do It Day documentary: 24 hours to change the world
The Drum's short film 'Do It Day - 24 hours to change the world' is now live after being given its premiere at Advertising Week this morning.
Episode 3
David Ogilvy's first interview since he died? Possibly not but this film shows how IBM Watson brought his ideas back to life
The Drum has created a short documentary in which IBM's artificial intelligence technology Watson deciphers insights from the writings of the father of advertising, the late, great David Ogilvy.
Episode 4
Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?
As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene.
Episode 5
The Automation of Creativity: How man & AI will work together to improve the ad industry
In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam.
Episode 6
Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum
What happened to sprinter Ben Johnson, one the world’s most infamous athletic dopers? It may have taken thirty years, but he’s back in the public eye fronting a campaign for sports brand Skins.
Episode 7
Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land
Brands and consumers love an emotional, heart-warming Christmas weepie, but what’s the secret formula to getting those tears rolling? In The Drum’s latest documentary series, Mr President’s team finds out.
Episode 8
J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land
Christmas Eve – a day of excitement for family and friends the world over since circa 336AD, and clearly overdue for a zip-themed rebrand. Follow the team at J. Walter Thompson as they launch Zip It Day on 24 December, as part of The Drum’s documentary series Christmas in Ad Land.
Episode 9
Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas in Ad Land
Roaring fires, roast dinners, frankincense and myrrh are out – Santa’s topknot, reindeers on Snapchat and festive cockapoos are in! That’s according to Gravity Road’s comprehensive ‘millennial’ street research, recorded as part of The Drum’s documentary series Christmas in Ad Land.
Episode 10
Behind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras
You know that band of percussionists you always see making noise at The Drum Awards? The ones we’ve taken to Austin and New York, and soon will be marching down La Croisette in Cannes too?