Ladies and gentlemen, it's time to take your seats for the Shockumentary. The Drum has today released its short film about shock advertising and you can watch it now.
Can shock tactics be used to create meaningful engagement? Should creatives challenge their clients to be braver? Can you ever go too far?
These are some of the questions the Shockumentary sets out to answer with the expert insight of creatives John Jessup (formerly Leo Burnett) and Marc Lewis (School of Communication Arts) as well as no-nonsense brands BrewDog, Peta and Death Cigarettes.
The Shockumentary was premiered at the hallowed Framestore Theatre in London last night and is the first film in a host of content being produced by our new video production team The Drum Studios.
You can tell us what you think of the film and the issues it raises by tweeting with the hashtag #shockumentary.
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