Forget Bard, Ernie and ChatGPT, whatever happened to Watson? For our Tech Takeover deep dive, where we’ll be covering everything from AI to web3, we revisit the first mover in AI for marketers.
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As part of our Tech Takeover deep dive, where we look at everything from AI to web3, we consider the barriers to entry for agencies wanting to use virtual production to make cheaper and more sustainable ads.
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Media.Monks, R/GA, Ogilvy and Dept are developing ethical guidelines for how they use generative AI. The approaches differ but the consensus is that the rules are needed as soon as possible. Here’s where they’re at.
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Future 50 inductee Tia Sherwood is senior brand manager at Liquid Death. Here’s how saying ‘yes’ enabled her to lead the marketing charge of the world’s most unorthodox water brand.
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Future 50 inductee Fatima Ansari is a global senior copywriter at Publicis One Touch. She tells us how she’s navigating a new home and the challenge posed to copywriters by AI applications.
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Future 50 inductee Danny Gardner is the analytics manager and the US and North America social intelligence lead at Haleon. He tells us how he switched from the US Treasury to a career in brand marketing.
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Rebranding a company is more than a topical facelift, it is a concentrated strategy to keep its position in the marketplace and remain relevant for the future.
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Future 50 inductee Jesper Andersson is a managing partner at Nord DDB. He tells us how he rose from intern to a senior position in just three years.
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Yes, de-influencing is a thing and like it or not it’s here to stay. On TikTok alone, the hashtag #deinfluencing has over 100 million views and counting.
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As the West’s suspicion of the app heightens, advertisers will have to decide if their new favorite media channel is worth the risk. The Drum reveals which brands will have the hardest time coming off of TikTok.
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Baby Boomers and Gex Xers may have the most disposable income, but they are often overlooked on social media since younger generations have all of the flash.
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