Agency executives are having a change of heart when it comes to helping promote cryptocurrencies, getting stricter with payment terms and even walking away altogether.
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Rising paper costs could make direct mail a pricier option for marketers – but agencies remain confident demand will remain steady.
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A new WFA study has found that almost 70% of agencies say they’re having franker conversations with clients, up 25% on two years ago.
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Oliver’s chief people officer Amina Folarin will take the reins of the UK business early in 2023. She believes more agency leaders could learn from her atypical route to the top.
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Four bosses who set up shop during the 2008 financial crash tell their stories and explain why the current economic crisis shouldn’t put would-be founders off taking the plunge.
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The Drum breaks down Greenhouse Gas Protocol, the meaning of Scope 1, 2 and 3 emissions, and how they pertain to the advertising and marketing industry.
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Though Dentsu’s most recent results leave plenty to be desired, its grand restructuring project continues apace – with Merkle’s data business at its heart. We take a look as part of our Data and Privacy Deep Dive.
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For The Drum’s Data and Privacy Deep Dive, we ask data experts at Accenture Song, VCCP, Acxiom, Carat and Space & Time about their predictions for 2023.
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From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive.
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A new study from WPP suggests brands need to be more inclusive in their marketing – or be left behind.
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Agency responses to a recession will rest on the shoulders of their chief financial officers – a powerful but often misunderstood role. We catch up with CFOs at MSQ, Stagwell and St Luke’s to demystify the job.
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Marketers will find festive cheer in short supply as they read the latest global trends report published by Warc, with 95% bracing for the fallout of a looming recession amid spiraling inflation.
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Audiences are increasingly turning to connected TV (CTV) to watch live sports and entertainment, but with increased demand comes huge infrastructure pressures on programmatic ad serving. Experts paint a pessimistic outlook for a scaled solution...
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In the run-up to Cop27, The Drum sat down with Anna Lungley, chief sustainability officer at Dentsu, to hear about the biggest challenges facing the advertising and marketing industry when it comes to climate change.
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Leadership must communicate clearly and empathetically to help staff navigate this period, industry leaders and support networks tell The Drum.
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Australian indie agency Do believes it has the recipe to compete in one of the world’s biggest – and toughest – advertising markets.
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To mark the close of The Drum’s Media Summit, we explore which UK media agencies come with client endorsements.
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The industry veteran is moving on from Born Ugly and Elmwood after four decades. Now, he wants to build a new creative community.
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