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Rebecca Stewart
Trends Editor
The Drum
Rebecca Stewart was formerly trends editor at The Drum
Burger King’s Fernando Machado: CMOs must kill short-term thinking in a crisis
2020 round-up – So You Want My Job?: how to bag the coolest roles in advertising
Opinion
2020 round-up – the year in brand marketing: empathy, activism and a global recession
Creative Works
Christmas ads 2020: Hellmann's Animal Crossing island and DocMorris' jingle kettlebell
Opinion
2020 round-up – the year in digital: transformation, adaptation & an e-commerce boom
EA Sports takes Channel 4 diversity prize for 'authentic portrayal of UK BAME cultures'
The 2020 ad agency office Christmas party: Alpacas, Zoom fondue and giving back
Brixton Finishing School goes UK-wide to ‘rewrite advertising’s talent blueprint’
Creative Works
Top anti-Black Friday campaigns: Patagonia, Allbirds & more reject consumerism
WFA president Raja Rajamannar: brands need empathy to rise above 'sea of sameness'
What really makes a marketer in 2020? WFA Global Marketer of the Year judges discuss
Opinion
A Week In Creative: retailers spread festive cheer and Brewdog gets sweary
With stores and salons closed, Coty puts a new face on innovation
M&S Food on boosting its enticing Christmas ads with a smart media and CRM plan
‘A story in 3 minutes’: the magic and mechanics behind Disney’s Christmas ad
Getting your house in order: how to do in-housing right according to the experts
‘Address the fire, not just the smoke’: a message from Black ad leaders to ad agencies
Self-proclaimed ‘underdog’ Yorkshire tea on finding its brand voice
Making ‘Harris & the Robots’: Sky’s in-house agency launches its biggest push to dat...
UK ad spend plunges again as IPA warns ‘green shoots’ unrealistic in near future
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