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A Week In Creative: retailers spread festive cheer and Brewdog gets sweary

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here.

This week, we went behind the scenes of both Tesco and John Lewis' festive efforts

This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week. Rebecca Stewart filling in for Imogen Watson, who will be back at the keyboard next week.

Welcome to A Week in Creative, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quite quench your creative thirst, then please visit the A Week in Creative hub for more.

Retailers look to delight with their Christmas ads

It might only be November, but we’re feeling very festive at The Drum following a deluge of Christmas ads finally being unwrapped.

This week, we went behind the scenes of both Tesco and John Lewis’s festive efforts – both of which aim to delight audiences in a year like no other.

Have a look at our round-up of emotional Christmas ads here, and also check out part one of Sainsbury’s emotive campaign below.

Twitter taps ‘BBC Dad’ for business campaign

Now, think all the way back to 2017 (a truly simpler time). Do you remember Robert Kelly? The professor who rose to viral fame after his children gatecrashed a live interview he was doing BBC?

Well, he’s back with a starring role in a funny campaign from Twitter, embelished with various interruptions.

Brewdog’s obscured ‘Fuck You CO2’ ads banned by regulator

A foul-mouthed Brewdog poster and press campaign has fallen foul of the Advertising Standards Authority (ASA), after its ’Fuck You CO2’ message was banned, despite a strategically placed beer can partially obscuring the curse word.

Brewdog issued a choice response to the regulator via chief executive James Watt: “The ASA can go fuck themselves. We are in the midst of an existential climate crisis. Thank you to the Metro, The Week, The Economist and billboard sites for understanding the importance of our carbon negative campaign.“

Yesterday, BrewDog made headlines with the launch of its sustainability manifesto ’Make Earth Great Again’, marked by flying a hot air balloon emblazoned with the words ’Cop Out’ concerning postponement of the UN Climate Change Conference in Glasgow.

Ryan Reynolds and Rob McElhenney complete Wrexham buyout with Ifor Williams Trailers spoof

Everyone is talking about Hollywood stars Ryan Reynolds and Rob McElhenney taking over Wrexham AFC.

But have you seen how they sealed the deal with a clever spoof ad for its sponsor – a trailer manufacturer? Creative genius Ryan Reynolds strikes again, and he scores.

This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.

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