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Olivia Atkins
OA
Writer
The Drum
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Why e-commerce marketers should experiment with formats & work with creative partners
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Spiro president on the future of events: ‘don’t wait for change, embrace it’
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Move aside millennials, the customers of 2030 are redefining the CX
L'Oreal and Penguin marketers to co-chair Marketing Awards jury
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Predictions 2022: entering a new era of hybridization for retail
Introducing The Drum Awards for Online Media jury seeking out the top media brands of 2022
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Hybrid e-commerce marketing: the new trend for success in 2022
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DADIs Winner Spotlight: How True and UK Sport put digital safety and privacy first to responsibly...
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Black Friday: brands need to offer better multi-dimensional interactions
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Relevance remains in retail as marketers juggle to balance physical and digital outlets
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The rise of the subscription economy
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Human-centricity, holistic approaches and honing data ethics with the death of the cookie
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Purpose beyond profit: how consumer behaviour has changed in 2020
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Experience matters: how consumer behaviour has changed in 2020
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Embracing change: The impact of 2020 brings new opportunity to digital
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Boomers go digital: how consumer behaviour has changed in 2020
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How Waze is providing innovative solutions for brands
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Surprising results for The Drum’s TikTok challenge, where creatives made TikToks not ads
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Legendary adman Tim Delaney uses Covid-19 as inspiration in TikTok challenge
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How top creatives made TikToks not ads, revealed in episode 2
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