Ian Darby

ID

Journalist

The Drum
Connecting channels: untangling the complex web of digital media
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How can advertisers embrace the new age of consumer attention?

Twitchcon in Paris from July 8-9, 2023
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Twitchcon explained: how brands can connect IRL with streamers & their communities
capgemini store
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How automotive brands are driving innovation with connected commerce

Chatbot with a coloured background
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Scaling and integrating chatbots needn’t be painful – just ask the experts
To truly shift the dial on metrics and ROI, brands must turn audiences into participants
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Connecting emotion to transaction – the shift from audiences to participants
Consumer Trends 2023
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Understanding 2023’s big consumer trends - convenience, value & distraction
Mike Marcellin, CMO, Juniper Networks, Lynn Teo, CMO, Northwestern Mutual and Marc Keating, CIO, Stein IAS sat down with Lynn Lester, MD of events at The Drum
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Why B2B marketers are focusing on brand to drive demand
Brain Scan Image
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Neuroscience confirms the power of addressable TV for brands
Reuben Webb, co-chief creative officer at Stein IAS joined by Sarah Higgins, MD at SPDR, State Street Global Advisors, and Tom Stein, chairman at Stein IAS.
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Commitment combined with craft spark B2B creativity
The Gaming Media Network COMBO!
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Meet COMBO! the in-game media network that’s reached 1 billion impressions
whitepaper
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Four hot tips to make your DOOH advertising leap off the screen
The focus on purpose is intensifying within the gaming world too
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Livestreaming’s authentic interactivity connects brands with purpose-focused audiences
To truly shift the dial on metrics and ROI, brands must turn audiences into participants
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Connecting emotion to transaction – the shift from audiences to participants
The big three trends taking out-of-home advertising to new levels
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The big three trends taking out-of-home advertising to new levels
Letsignit has attracted more than 700,000 users who have seen the opportunity provided by email signatures
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Marketers – it’s time to unleash the power of your email signatures
Shopping trolley with conversational bubble
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Introducing conversational commerce – a powerful driver for businesses
Prize promotions should be high on the agenda for today’s marketers
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Brands should get bold with their promotions to beat the big squeeze
The Drum Network Agency Profitability Report
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Unlocking agency profitability in 2023
74% of Twitch viewers agree that interaction with the community is everything
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Today's gamers ask brands to build tomorrow's collaborative experiences
Purpose is an essential component of Robert Reilly's approach with clients
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‘Understanding the why’ is key to success in web design & branding