Ian Darby

ID

Journalist

The Drum
74% of Twitch viewers agree that interaction with the community is everything
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Today's gamers ask brands to build tomorrow's collaborative experiences
Purpose is an essential component of Robert Reilly's approach with clients
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‘Understanding the why’ is key to success in web design & branding
The Qatar World Cup is a massive opportunity for advertisers
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How advertisers can score with streaming audiences during the World Cup
data privacy digital audience
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Intuitive, integrated & international: marketers, it’s time to rethink audiences & insig...
Stack of choc chip cookies on a laptop
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Consumers value ad-funded content but have no taste for cookies
Today’s young adults are growing up in more inclusive environments
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Ditch the VIP wristbands, young adults demand inclusive experiences
Generation Twitch expects content that is seamless, fluid and tailored to them
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Out with the fixed, in with the fluid – the changing demands of emerging audiences
Find out why e-commerce brands are flocking to TV
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Why e-commerce brands are flocking to TV
Mobile advertising is evolving for the better
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Mobile advertising is evolving for the better thanks to high standards for brands
Context, Creative & Attention Maximizing the attention opportunity
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How ‘Attention Time’ unites context and creative for brands

Alexa device on a desk
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Audio's rapid evolution is making a big noise in the advertising world
Man with headphones
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Strong ROI and bold innovation propel podcasts into the marketing mix

Hausman’s design philosophy and his company’s tagline: “clean, simple and sophisticated”
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‘Websites shouldn’t shout, they should serve’ – this award-winning web designer tells...
We're moving towards more community-led, connected, decentralized experiences
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‘Generation Twitch’ is rejecting curation in favor of authentic experiences
advertising tv
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Streaming creativity – going beyond the 30-second TV ad spot
clean room advertising privacy
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The clean room inevitability: demystifying the privacy-dominant advertising future
reversing the funnel
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Has the marketing funnel reversed as content and commerce converge?
facebook brand strategy digital transformation small business meta

Community Conversations: Levelling the field for LGBTQIA+ SMBs in APAC
How global audience intelligence unlocks success for brands
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How brands can gain a deeper understanding of their audiences through global audience inte...
Context, creative and attention
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How to maximize the consumer attention opportunity in the cookieless era