Ayesha Salim

Content Lead

The Drum Works
Gareth Shaw, general manager EMEA at PulsePoint
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Top health tech predictions for 2018: PulsePoint

Fireside chat with The Drum
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'Great stories are never diminished by the size of a screen': Framestore’s co-founder Mike...
Ian James, general manager international at Verve
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Joining the dots around the consumer: The future of mobile location data
Ian James, general manager international at Verve
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Mind the gap: How location data bridges the digital and offline customer experience
A festive campaign with all the trimmings: a how-to guide on collaborative creativity
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Festive campaigns pressure: a how-to-guide for marketers on better collaboration

The art of visual storytelling in the era of tech and data

Visual storytelling using data and creativity: The Drum in a fireside chat with Framestore...
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Good versus bad data: why the source is everything in location
Event: Brands in the Age of Authenticity
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What brand authenticity means in an age of user-generated content: 5 key takeaways
VR
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Adapt or die: How technology is transforming in-store shopping experiences
Bots

Botumentary: how media companies are using bots for personalisation
Report: Digital Transformation: How Will Consumer Interests Drive Disruption?
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The c-suite is paralysed with fear, finds new report on digital transformation
Roundtable discussion on 'Falling back in love with advertising'
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Technology and creativity can help each other rediscover the passion in the ad industry
Brands in the age of authenticity
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Creating brand authenticity: how marketers can emotionally connect with consumers
Webinar: How marketers can personalise customer experiences with a DMP
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How to use a DMP for personalisation: Tips from Mazda
Verve’s general manager international, Ian James
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How location data can bridge the digital and offline gap
Rebecca Allen

The Drum appoints Rebecca Allen as head of branded content and Sonoo Singh as associate ed...
Gen Z

10 facts about the mysterious Generation Z
New report: Stop focusing on data, start thinking about customers
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Marketers that invest in attributed reporting can influence the customer journey, new report...
Report: Introducing the Next Generation Marketing Technology
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Marketers can solve marketing and data silos with next generation marketing technology, according...
Webinar: How brands can engage with Generation Z
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Generation Z: How brands can target this elusive group